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Virtual Events: Next innovation in the event industry

    Estimated reading time: 20 minutes

    With increased globalization and digitization, there have been several innovations that have exponentially benefitted the professional world. Needless to say, work and meetings conducted remotely are becoming increasingly significant parts of our lives. Virtual meetings differ from in-person conferences because everyone isn’t together in a physical room, but they are similar because people are still brought together in a dedicated meeting space. 

    Taking this on a larger scale, the booming rise of Virtual Events has introduced the professional world to new possibilities that were previously unimaginable. A virtual event usually takes place on an online platform like Instagram, Twitter, or Clubhouse, where you can communicate with your audience via video chat or voice call. In addition to this, there is a growing market for specialized virtual event platforms to host not only webinars but conferences, trade fairs, exhibitions, interviews, and many others. In a similar fashion, Virtual Events have served as a boon to technological growth globally since the pandemic. While Virtual events are not a replacement for face-to-face interactions, there are times when they must be incorporated into your event plan.

    Further, the coronavirus has changed many aspects of people’s lives around the world. This severe storm forced millions to stay at home for extended periods of time, closing schools, businesses, and workplaces. Yet, as said, ‘Necessity is the mother of all inventions; technological advancements forced businesses, schools, and individuals to embark on an online journey, transforming the scenario. Companies that have embraced the virtual world have found Covid-19 to be a catalyst for growth. Since that time, we’ve been bound to a class of ‘New-Normal’, which is more of an amalgamation of virtual meetings and conferences into our daily professional routines. Every sector had almost implemented temporary solutions to meet the new demands on them as quickly as they had imagined before the crisis.

    One of the biggest benefits of virtual events is that they are relatively inexpensive – no space rental is necessary. In addition to being alternatives to traditional in-person events, virtual events also offer a new approach to reaching new audiences and improving engagement with current ones. Networking and Community building, as well as highlighting and spreading your agenda, are considered to be crucial checkpoints for any event. Unlike in-person events, virtual events have a global audience, not constrained by a particular location. With smarter matchmaking and interactive features, Virtual Events can maximize those opportunities. As a facilitator, you can manage specific discussion rooms, monitor chat conversations, and identify questions multiple attendees have asked.

    Furthermore, real-time data can be collected and analyzed after an event to guide future events and for smart, targeted marketing, such as analyzing chats to determine who is discussing similar topics, how many people participated in polls or games, which booths attendees visited, which discussion rooms or networking opportunities were most popular, etc.

    Types of virtual events

    • Virtual Conferences
    • Webinars
    • Trade Shows Events
    • Hybrid Events

    Organizing a virtual event requires the same care and attention as organizing an in-person event. The key is to design an event strategy that will help you promote the event effectively, engage your attendees, create memorable moments for them, and prove the event’s success. The increased use of video-conferencing and virtual meetings has, however, not been without its challenges. It is estimated that over 40% of those who use video calls for communication suffer from virtual fatigue or zoom fatigue frequently, and yet, Virtual Events will continue to become more prevalent as work environments become hybrid. 

    As a rule of thumb, the more terminological the term seems, the easier it is to host a Virtual Event on ExpoSim. We are not only a platform that provides advanced event hosting features but takes full responsibility for organizing and assisting you throughout the event; this is what makes us stand apart.

    The ExpoSim has been developed keeping in mind that everyone is not familiar with code and intense technical terms. Thus, our platforms integrate some of the most advanced and unique features, which are unparalleled and easy to set up. As you create and analyze your event agenda, you can attend a Free Demo of how ExpoSim prepares an event for you during the process.

    Experience Virtual Event like never before Book a Live demo.

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